Client story
A NEW BRAND. THEIR BIGGEST EXHIBITION YET.
Hollie Merrett,
Marketing Executive,
BCH
BCH was preparing for BIBA, its biggest exhibition to date and one of the first opportunities to showcase its new brand. With a new exhibition stand ready to go, they needed quality branded merchandise that could be turned around quickly and help create a consistent, professional experience.
From The Client
So how did we do?
What was the challenge you were trying to solve when you came to us?
We were preparing for BIBA, the largest event BCH had exhibited at to date. It was also one of the first opportunities to showcase our new brand, alongside a completely new exhibition stand. We initially thought we would have to use merchandise carrying our old branding, so we needed a trusted supplier who could turn around quality branded items quickly and help us present a consistent, professional identity at a major industry event.
Why did you choose branded merchandise as part of your solution?
We had invested in a new stand and brand identity, so branded merchandise was a natural extension of that. We wanted visitors to leave with something useful that reinforced who we are and helped keep BCH front of mind after the event. It helped create a consistent experience across our stand, marketing materials and giveaways.
How did your team or clients react to the merchandise? Any standout moments or feedback?
The feedback was really positive. The pens and pencils were particularly popular, and several people commented on the quality. Internally, the team felt the merchandise helped bring the new brand to life and complemented the overall look of the stand. As a supplier we work with regularly, Marketing Merchandise once again delivered exactly what we needed and made the process straightforward from start to finish.
What changed after using it? Did it help with brand awareness, engagement, or something else?
The merchandise helped create a polished and consistent presence at BIBA. As this was our biggest exhibition to date and our first major event with the new brand, it was important that every touchpoint reflected the investment we had made in our brand. The merchandise played an important role in tying everything together and giving visitors something tangible to take away from the event.
If you had to sum up the impact in one sentence, what would it be?
The merchandise helped us launch our new brand with confidence at BCH’s biggest event to date and left visitors with a positive and professional impression of the business.
Bonus Question: If another business was considering branded merchandise, what advice would you give them based on your experience?
Don’t underestimate the impact of quality. If you’ve invested in your brand and event presence, make sure your merchandise reflects it. Work with a supplier you trust, choose items that people will genuinely use, and think about how the merchandise fits into the overall event experience rather than treating it as an afterthought.
The M&M Approach
BRINGING THE NEW BRAND TO LIFE
We looked at the bigger picture: BCH’s new brand, exhibition stand and the impression they wanted to leave with visitors. From there, we helped create a small but considered mix of useful, quality merchandise that complemented the stand and could be ready in time for BIBA.
Understand
The new brand, the BIBA audience and the tight turnaround.
Curate
Useful, quality merchandise that complemented the new identity.
Make It Happen
Branding, production and delivery ready for the big event.
Got a brief? Give it to us.
Whether you’ve got a detailed plan, a looming event or simply “we need some merch” sitting on your to-do list, tell us what you’re trying to achieve. We’ll help with the thinking, the products and the practical bits that bring it all together.
The Merch Mix
One brief. Multiple branded touchpoints.
RECYCLED BALL PENS
A practical event giveaway designed to keep BCH front of mind.
BRANDED SKITTLES
A colourful, memorable treat that added personality to the stand.
BRANDED Eternity Bamboo Pencils
A useful, distinctive alternative that visitors wanted to keep.
Three different products, all working together to bring BCH’s new brand to life.
We believe that great merchandise, start with great relationships, and those relationships start with getting to know each other.
Get in touch to meet your Merchandise Magic Maker.
The Result
FROM BRIEF TO BIBA.
BCH arrived at its biggest exhibition to date with merchandise that complemented its new stand and helped create a polished, consistent brand experience. The pens and pencils proved particularly popular, with visitors commenting on the quality, while the BCH team felt the merchandise helped bring their new identity to life.
“The merchandise helped us launch our new brand with confidence at BCH’s biggest event to date and left visitors with a positive and professional impression of the business.”
Holly Merrett, Marketing Executive at BCH
Could We Make This Even Easier?
LOTS OF PEOPLE ORDERING MERCH? THERE’S AN EASIER WAY.
Our Merchandise Portal gives your team access to an agreed range of branded products in one place. It makes repeat ordering simpler while helping you keep control of your brand, range and budget.
NEED EVERYTHING PACKED AND READY TO GO?
Our fulfilment service can take care of the practical side too — from packing and organising merchandise to getting it where it needs to be.
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