Merch Mindset 2026: The AI Edition
A year’s worth of merchandise inspiration… in one day.
On the 11th June 2026, marketing professionals from across the UK joined us in Cheltenham for our fourth annual Merch Mindset event. More than 17 of the UK’s most trusted promotional merchandise studios came together with one goal… To help busy marketing teams discover better merchandise, smarter ideas and practical ways to make their campaigns work harder.
This year was different. Alongside hundreds of products to explore, visitors experienced live demonstrations, creative inspiration and an interactive AI workshop that showed how artificial intelligence can speed up idea generation without replacing creativity.
If you couldn’t make it this year… You’re in luck.
We’ve brought the event online.
Why Merch Mindset Exists
Not everyone has time to spend days searching supplier websites.
Marketing teams are busy. Events appear in the calendar. Campaigns need ideas. Deadlines arrive far quicker than anyone would like.
That’s exactly why we created Merch Mindset.
Instead of spending weeks researching promotional products, our clients can meet over 15 trusted studios in one place, compare products side by side, ask questions, discover new ideas and leave with enough inspiration to power campaigns for the year ahead. Many visitors describe it as:
“A year’s worth of ideas in one morning.”
17 Trusted Suppliers
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17+ Trusted Merch Suppliers
Meet the people behind the products.
No sales pitches
Just experts who genuinely know their products.
Hundreds of product ideas
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Hundreds of Product Ideas
From sustainable giveaways and premium gifts to technology, workwear, drinkware, wellbeing products and event essentials.
Live AI Workshop
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Live AI Workshop
Hosted by Nik Venios from The Ideas Agency
Guests submitted real marketing challenges.
The audience voited.
Together we used AI to build solutions live on stage and explored how marketers can use AI as a creative partner rather than a replacement.
Networking
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Networking
Great conversations.
Great coffee.
Great lunch.
And a lot of new ideas.
Did You Miss It?
Explore Our Virtual Event
Walk around the entire event exactly as our visitors experienced it.
Click on supplier stands. Discover products. Read sustainability information. Find UK-made options. Browse at your own pace.
Whether you spend five minutes or an hour exploring, you’ll quickly discover why so many marketers love attending Merch Mindset.
Meet the Suppliers in 60 Seconds
What Visitors Said
“I came away with 10 or 15 new ideas and placed an order within 24 hours.”
Rebecca, ARC
“We met lots of lovely people including M&M Founder Chani Martin, and each got a goodie bag as well as a buffet lunch.”
Sali, Cheltenham local Noticeboard
“Absolutely attend the lecture was thoroughly interesting and I learnt a lot. I also enjoying being about to sample and look/touch the merch to get an idea of what they were like. Also chatting with the suppliers gave me new ideas!”
Hannah, Even Products
“It is so good to get in the room, see the merch available, actually handle them and discuss options and get answers in real time!”
Zoe, BCH
The Goodie Bag
Every visitor left with a carefully curated goodie bag showcasing products from our trusted studios.
Rather than handing out endless brochures, we wanted everyone to experience products first-hand and discover branding techniques they may never have considered.
Why Clients Love M&M
Unlike an online catalogue, we don’t expect you to spend hours scrolling through thousands of products.
Instead…
We do the hard work for you.
Our Merchandise Magic Makers learn about your campaign, your audience, your budget and your objectives before recommending carefully chosen products that fit your brand.
No endless searching.
No guesswork.
Just great merchandise.
Couldn’t Make It?
It’s never too late to experience the magic.
Whether you missed the event or simply want to explore more ideas, we’d love to help.
Book a complimentary Merch Magic Session with Chani.
Enjoy a personal showroom tour (or Teams meeting), discuss your upcoming campaigns and discover merchandise chosen specifically for your organisation.
Book Your Merch Magic SessionLooking Ahead…
Merch Mindset returns every year.
If you’d like to be among the first to hear about next year’s event, join our mailing list and we’ll make sure you receive your invitation before registrations open.
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